ZEN

Company Overview

ZEN.COM is a Lithuanian fintech company founded in 2018 by Dawid Rożek, who is also known as a co-founder of G2A.COM Ltd., the popular digital gaming marketplace. The company is headquartered in Vilnius, Lithuania, with additional offices in London, Singapore, Hong Kong, Warsaw, Arnhem, and other locations.

ZEN.COM obtained its Electronic Money Institution (EMI) license from the Bank of Lithuania on May 24, 2018 (license number LB000457), and publicly launched its services in November 2020. The company replaced the discontinued G2A PAY service in 2022 and has since positioned itself as a shopping-focused payment card rather than a traditional neobank.

In 2024, ZEN.COM was granted a major payment institution license by the Monetary Authority of Singapore, and in August 2024, Zen UK Limited received authorization as an Electronic Money Institution by the Financial Conduct Authority (FCA) in the United Kingdom (reference 900889).

A notable development came in October 2025 when former President of Poland, Andrzej Duda, joined the company's Supervisory Board, marking his first private-sector engagement after leaving office in August 2025. The board was established to guide strategic expansion into Asia and the Middle East.

ZEN.COM serves over 1.2 million individual users and 10,000 businesses, operating in 31 European countries through EBA passporting rights. The company's share capital stands at €4,385,000.

Key Company Milestones

Year	Milestone
2018	Company founded; EMI license obtained from Bank of Lithuania
2020	Public launch (November); Mastercard partnership announced
2021	Polish IBAN via BNP Paribas; ZEN Buddies phone transfers; PayPal & Paysafe partnerships
2022	Replaced discontinued G2A PAY; Ukrainian refugee support initiative
2024	Singapore MAS license; UK FCA EMI authorization
2025	International Supervisory Board established; Andrzej Duda joins board

The ZEN Card

The ZEN Card is a Mastercard debit card designed specifically for online shoppers and travelers. Unlike traditional payment cards, ZEN positions itself as a "shopping card" with unique benefits including instant cashback at partner stores, extended warranty on electronics purchases, and shopping protection services.

The card operates on a subscription model with multiple tiers, from a free plan to premium options. ZEN's unique selling proposition is its focus on protecting online shoppers rather than competing directly with traditional banks or neobanks.

Card Types

Standard ZEN Card:

• Available on Free, Gold, and Platinum plans
• Virtual and physical card options
• Basic shopping benefits

ZEN Pro Card:

• Premium card with enhanced benefits
• Unlimited Reward Zone access
• Extended +2 years warranty on electronics
• Priority ZEN Care support
• ATM FeePass feature (select countries)

Pricing Plans

ZEN offers multiple subscription tiers:

Plan	Monthly Fee	Key Benefits
Free	€0	1 virtual card, 50% reduced cashback, no shopping protection, 0.60% FX margin
Gold	€0.90	1 virtual + 1 physical, full cashback, +1 year warranty (€1,500), €200 free ATM, 0.30% FX margin
Platinum	€6.90	3 virtual + 2 physical, full benefits, +1 year warranty (€5,000), €800 free ATM, 0.10% FX margin
Pro	€6.90	ZEN Card + ZEN Pro Card, unlimited Reward Zone, +2 years warranty, €800 free ATM

Note: Pro plan was launched as a promotional offer

Fees & Pricing

Card Fees

Fee Type	Free	Gold	Platinum/Pro
Virtual Card	1 free	1 free	3 free
Physical Card	Not included	1 free	2 free
Card Shipping	Free worldwide	Free worldwide	Free worldwide
Additional Cards	Varies	Varies	Varies

ATM Withdrawals

Plan	Free Allowance	Above Allowance
Free	None	1.5%
Gold	€200/month	1.5%
Platinum/Pro	€800/month	1.5%

ATM balance inquiry: €1

Currency Exchange

Plan	FX Margin (minimum)
Free	0.60%
Gold	0.30%
Platinum/Pro	0.10%

Interbank rates with margins varying by currency pair

Money Transfers

Transfer Type	Free Plan	Gold	Platinum/Pro
Local In	€0.25-0.50	€0.25-0.50	€0.25-0.50
Local Out	€0.50	€0.25-0.50	Free
SEPA In	Free	Free	Free
SEPA Out	€0.25	€0.25	Free
SWIFT (SHA)	0.10% + €5	0.10% + €3	0.10% + €3
Internal ZEN	Free	Free	Free

Unique Features

Reward Zone (Gamified Rewards)

ZEN's unique gamification system where cardholders earn rewards through "Shards" and "Stones":

Shards:

• Earned for every €3.3 spent
• Used to craft Stones

Stone Types:

• Fortune Stones (€30-1,000) - Refund any ZEN Card purchase
• Support Stones (€5-15) - For humanitarian aid, animal welfare, environment
• Joy Stones (€2-7) - For coffee, desserts, snacks
• Passion Stones (€5-30) - For music, movies, books, games (Spotify, Netflix, etc.)
• Deal Stones (2-5x multiplier) - Boost cashback by up to 30%
• Utility Stones (€15-50) - For energy, fuel, internet, phone bills

Instant Cashback

• Cashback at 150+ partner stores
• Partners include: Adidas, Nike, AliExpress, Temu, Zalando, Decathlon, Samsung, LEGO, and more
• Up to 15% boosted cashback during weekends
• €8 million+ returned to buyers (as reported)
• Cashback typically arrives within 30 seconds
• Free plan receives 50% of displayed cashback; paid plans get full amount

Extended Warranty

One of ZEN's standout features is free extended warranty on electronics:

Plan	Extended Warranty	Insurance Value
Free	None	-
Gold	+1 year	€1,500
Platinum	+1 year	€5,000
Pro Card	+2 years	€5,000

This means a device with 2-year manufacturer warranty becomes covered for 4 years total with the Pro Card.

ZEN Care Shopping Protection

Purchase protection service for paid plan members:

• Help recovering funds from dishonest sellers
• Fraud protection support
• Product dispute resolution
• Priority support for Pro Card holders
• "Hundreds of thousands" of cases resolved (company claim)

Multi-Currency Account

Feature	Details
Supported Currencies	28 currencies
IBAN	Lithuanian IBAN
BIC/SWIFT	ZEGOLT21
SEPA Support	SCT, SCT Instant
Verification of Payee	Ready (requesting & responding PSP)

Top-Up Methods

30+ ways to add funds including:

• Bank transfer (SEPA/SWIFT)
• Debit/Credit card
• Local payment methods
• Cash (via Paysafe partnership)

Mobile Payments

The ZEN Card supports multiple digital wallet integrations:

• Apple Pay
• Google Pay
• Garmin Pay
• Xiaomi Pay

Geographic Availability

Personal Accounts:

• 31 EEA countries (via EMI passport)
• Registration available for residents of 63 countries including: USA, Canada, Australia, Japan, Singapore
• UK residents restricted since December 31, 2023 (new registrations)

Business Accounts:

• Broader availability including China, India, Hong Kong, Taiwan

Available EEA Countries: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden

Business Services

ZEN.COM also offers B2B services:

Payment Gateway

• For e-commerce merchants
• Multiple payment methods
• Instant settlement option
• Plugin integrations available

Business Accounts

• Multi-currency business accounts
• ZEN Business Card
• API integration
• Use cases: E-commerce, Crowdfunding, Gaming, Fintech

Crypto Business Services

• Local fiat currency collection for crypto companies
• Global card payouts
• ZEN User Sharing Program
• Cross-marketing opportunities

Note: ZEN.COM is not registered as a VASP but facilitates interactions with crypto ecosystem

Security & Regulation

Licenses & Authorizations

Jurisdiction	License/Registration
Lithuania	EMI License LB000457 (Bank of Lithuania, May 2018)
European Union	EBA passporting to 31 countries
United Kingdom	FCA EMI (Zen-UK Limited, Reference 900889, August 2024)
Singapore	MAS Major Payment Institution License (2024)

Compliance

• PCI DSS certified
• EU AML/KYC compliant (Directive 2015/849)
• Customer funds safeguarded via partner banks (SME Bank)
• Subject to Bank of Lithuania supervision

Company Details

Detail	Information
Legal Entity	UAB ZEN.COM
Registration Number	304749651
VAT ID	LT100011714916
Share Capital	€4,385,000
Address	Lvivo g. 25-104, LT-09320, Vilnius, Lithuania
UK Entity	Zen-UK Limited (reg. 13953648)
UK Address	Gray's Inn Road, 344-354, London, WC1X 8BP

Target Users

Ideal For:

• Online shoppers seeking cashback and purchase protection
• Travelers needing multi-currency support in Europe
• Electronics buyers wanting extended warranty coverage
• Digital nomads in EEA countries
• E-commerce enthusiasts who shop internationally
• Bargain hunters looking to stack discounts
• Users wanting shopping card separate from main bank
• Freelancers and expats in Europe

Not Suitable For:

• Users seeking traditional crypto card features
• Those needing high daily spending limits (capped at €10,000)
• Users requiring free ATM withdrawals (limited/none on basic plans)
• UK residents (new registrations restricted)
• Users seeking standard cashback on all purchases (only at partner stores)
• Those wanting traditional banking services

Pros

• Free plan available (€0/month)
• Up to +2 years extended warranty on electronics (unique feature)
• Instant cashback at 150+ partner stores
• Gamified Reward Zone with Stones system
• ZEN Care shopping protection service
• 28 currencies supported
• Competitive FX rates (as low as 0.10% margin)
• Free SEPA transfers on paid plans
• Free worldwide card shipping
• Apple Pay, Google Pay, Garmin Pay, Xiaomi Pay support
• Lithuanian IBAN included
• 31 EEA countries coverage
• No traditional bank required
• Business account options available
• Payment gateway for merchants
• PCI DSS certified
• Multiple subscription tiers to choose from
• 2 million+ cards issued
• €8M+ cashback returned to users

Cons

• No traditional cashback on all purchases (only partner stores)
• Free plan has 50% reduced cashback
• Daily spend capped at €10,000
• No free ATM withdrawals on Free plan
• 1.5% ATM fee above free allowance
• Not a registered crypto/VASP service
• Mixed customer reviews on Trustpilot (~3.5 stars)
• Some reports of account freezing issues
• UK new registrations restricted since Dec 2023
• Limited customer support channels (no phone/live chat)
• Lesser-known brand compared to major neobanks
• Requires pre-conversion for crypto (no native crypto support)
• Subscription required for best features
• Lithuanian IBAN may not be accepted everywhere

Alternatives

Provider	Type	Key Difference
Revolut	Neobank	More comprehensive banking, crypto trading, higher limits
Wise	Money transfer	Better for international transfers, Wise card
N26	Digital bank	Full banking license, German IBAN
Monese	Digital bank	UK-focused, instant account opening
Curve	Card aggregator	Combines multiple cards, cashback